Fewer than half of new users placed a first order. I designed a gamified 30-day activation program that turned the first order into a habit.
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Product Overview
Bingo is a gamified activation program for new business locations in their first 30 days on Cubbi — a 3×3 task grid tied to two reward tiers, built to make activation something to play for.
The first version shipped on paper in two weeks. After launch I ran the impact analysis: 15 Bingo orgs versus 14 matched controls, roughly 1,300 users per group, across activation, ordering, and retention.
Project timeline — 2 weeks to ship, measured over the two months after launch
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Month 1
Month 2
Month 3
Research methods
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Users
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Stage
User action
Emotion
Pain point
Design response
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Problems
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Key Decisions
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The Outcomes
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The Learnings
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